The Rise of Social SEO: A New Era in Paid & Organic Social

Big changes are coming to Instagram! Starting January 2025, users will no longer be able to follow hashtags. According to Social Media Examiner, this shift is a response to spammers hijacking trending hashtags. While hashtags have historically been a cornerstone of organic growth strategies for social media marketers, this transition signals the rise of what […]

Behind the screens: A day in the life of a digital agency

So, you think working in a digital agency is all sleek laptops and strategic meetings, right? Well, grab your virtual popcorn because we’re about to spill the beans on what really goes down behind those screens. Spoiler alert: it’s a wild ride… The Morning Madness Ever seen a cat try to herd squirrels? That’s us […]

Design vs Content: The Chicken and Egg Dilemma

Ever wondered how the magic happens when words (Content) and colors (Design) team up on websites and posters? Let’s dive into this vibrant world where pixels meet poetry. Imagine Content as your digital storyteller, spinning tales that even your grandma would click ‘like’ on. Now, meet Design—the artistic genius who says, “Hold up, can we […]

Understanding Google SGE’s Impact on Local Search & SEO

In today’s digital age, local businesses rely heavily on online visibility to attract customers. With Google’s Search Generative Experience (SGE) on the horizon, understanding its impact on local search and SEO strategies is crucial. Let’s delve into what Google SGE entails for local search dynamics and how businesses can optimize their strategies to leverage this […]