As the traditional SERP gives way to AI-generated summaries, ads are now being contextually inserted directly inside AI Overviews (AIOs).
Traditional ad formats weren’t built for this. But we’ve already begun testing what resonates in these new answer-driven environments—and what gets ignored.
We’re already seeing AIO ad placements for:
Travel and itinerary planning
Shopping and product discovery
Local services and recommendations
To monetize these high-conversion queries, your ad copy and landing pages must feel like a natural extension of the AI answer, not a disruption.
These placements are subtle, native, and deeply embedded. And users engaging with them may not behave like typical clickers.
To stay competitive, marketers will need fresh strategies to understand:
Which ads are being surfaced—and why
How AI summaries are shaping behavior
What touchpoints drive conversions in this new, nonlinear journey
We’ll help you realign your messaging and targeting for this new era of ad visibility.
Book a strategy session with my team.
Let’s make sure your brand is the one that shows up when it matters most.
Cheers,
Srujan Vinnakota,
CMO, Web Anatomy.